About - Izzy Did That

This is my personal creative direction practice & live journal

I BUILD CLEAR, FELT BRAND WORLDS

I study how ideas become coherent universes. I map narrative and voice, shape visual systems, and share the process through studies, visuals, and teaching pieces. Sometimes I collaborate with artists and small, culture-leaning brands when the fit is right—but this space is first and foremost my practice: process over promo, clarity before content.

WHERE THE STORY & VISUALS FINALLY CLICK

MAKE COHERENCE FEEL Inevitable

I’m here to turn raw ideas into calm, confident identities people recognize, remember, and root for—by aligning purpose, language, and look into one world.

I’m Izzy, creative director, brand strategist, and the hands behind Izzy Did That. I started as a maker obsessed with how visuals carry a story, and I never got over the moment everything clicks. I like small tables with the right people, thoughtful process over noise, and work that feels honest on and off camera, confident, a little different.

I studied Industrial Design at Humber College, which taught me to think in systems, form, function, and the human in the middle. After graduating, I realized my pull was graphic design and brand story, so I went all in on the craft. In 2022 I launched Plumeria Street. It has since evolved into Izzy Did That, a personal practice where branding is more than a logo and your story gets a whole world for people to step into.

Say It First

Diagnose before design. I define the promise, positioning, audience patterns, archetype, and tone in plain language. If we can say it clearly, we can show it beautifully. World > post.

Designed to Be Remembered

I design for recognition, not trend. Type is voice; color is mood; every element has a job. I look for one copyable cue—a signature detail someone could sketch from memory.

Build the Room

I build environments people can live in: rituals, references, textures that match real life. Comfort is creative—when people feel safe, the work looks good. One truth, many instruments.