Beam is a contemporary eyewear concept built for people who move between worlds. Sleek, urban, and editorial by design, Beam frames are made to meet the light head on with protection that does not hide your presence. Catch the shine.
For the launch concept, I treated Beam like an established brand rolling out a winter drop. Ski inspired shades designed to work slopes or city. The campaign language blends technical winter styling with street energy. Black outerwear, reflective lenses, sharp silhouettes, and a city backdrop that lets the shine do the talking.
All imagery and branded assets were developed to translate seamlessly across web and social, including a set of campaign visuals, platform ready mockups, and a complimentary promo video to bring the world to life in motion.
This was achieved through:
The Green Green is a macha focused cafe. They are all about fresh vibes and unforgettable experiences shared through matcha.
This brand was crafted to include:
Aki Salon is a family oriented natural hair salon providing full service loc maintenance for all ages and natural hair maintenance for children. Aki aims to showcase the beauty of natural hair and the vibrant expression of kreativity.
Aki Salon and I worked together to craft:
WorldWideNard (WWNard) is an artist that blends rap and melodies to give poetic introspection to his life through storytelling. Speaking to the dreamers from all walks of life his songs packed with emotions ranging from the desire of wanting more, to the heartache experienced along the way. He is the coming of age story for a generation of misfits dreaming of success
WWNard reach out to me to hone his visual identity and create content for his song release “Geeked”. This was achieved through:
FitMe meal plans are focused on providing healthy and flavorful meals hailing from all over the world. Their weekly plans feature diverse meals guaranteed to be high protein, nutrient dense and low calorie to fuel your fitness goals.
FitMe approached me to revamp their brand and improve thieir presentation online and in person. This was achieved through:
Chinelo is an island grown musician from St. Vincent mixing the rhythms of HIp Hop with smooth R&B flows. Although the perspectives and imagery are not typical, they combine on each track to tell a relatable story. He is bringing a new sound and vibe to Toronto and the world.
Chinelo and I worked together to craft:
Minds I Like is a wholistic mental health practise striving to provide employees and executives with feasible tools and strategies to manage their careers. Minds I Like achieves this through individual counselling, corporate counseling, clinical consulting and clinical supervision.
Minds I Like and I worked together to craft:
Professional photos and videos for entrepreneurs.
Professional photos and videos with a conceptual edge
Cover Art to make any song or project connect
